Archive for the ‘Social Media Tools’ Category

“They’re not responding to my emails!”

Believe it or not, the quote above is from a managing attorney of a successful law firm about his experience trying to reach recent law school graduates for recruitment. The potential candidates weren’t spurning him or the firm. The problem was simple. The candidates weren’t checking their email. They were oblivious to the opportunity. The hiring attorney assumed email was a primary communication tool for the new graduates because it is a primary hub in his firm and for business in general. In the end, the hiring attorney took the high road, adapted to his audience, established a facebook account and proceeded to successfully connect with the candidates.

Have you thought about your audience?

What communication channels do your prospects and clients use most? How about your colleagues? Do they regularly use text messaging, blogging, Twitter, LinkedIn Groups or Facebook Walls? Do they call or email regularly? What communication channels work best for them? Give it some thought. You may want to ask them in a variety of ways across multiple channels. You want to be sure they get the survey.

Since business success is dependent on successful communications, take time to identify who needs to receive your communications and which channel is best suited to them. As the number of options for reaching our audience continues to increase, this is no small task to assess. But, considering the cost of lost or incomplete communication to your business, it is worth the effort.

Invest time to identify which channel of communication will best serve each of your target audiences. They will appreciate getting information in a way that is convenient for them. And, you will be assured that information is reaching its intended audience positioning you to receive timely feedback and stay engaged throughout the sales cycle and into the on-going business relationship.

About the Author:
Michelle Cullison, consultant and professional speaker, equips businesses and organizations to expand from web site to web presence to achieve REAL business objectives. Learn more about her company at DaystarNewMedia.com. Connect with Michelle on LinkedIn.com/in/michellecullison or send an email to michelle@daystarnewmedia.com.